4p marketing mix

4p marketing mix
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  • Business Studies

  • Marketing definitions

  • Age 18+

  • level: Intermediate

  • English

คำแนะนำของผู้เขียน

Often referred to as the
4Ps of marketing (standing for product, price, promotion and
place), the marketing mix includes all those things which are
under the control of the marketing manager and which can be
used to pursue marketing objectives.