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Created by
Sivunchik
-
Business Studies
-
Marketing definitions
-
Age 18+
-
level: Intermediate
-
English
Author's Instructions
Often referred to as the
4Ps of marketing (standing for product, price, promotion and
place), the marketing mix includes all those things which are
under the control of the marketing manager and which can be
used to pursue marketing objectives.
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Created by
Sivunchik
-
Business Studies
-
Marketing definitions
-
Age 18+
-
level: Intermediate
-
English
Author's Instructions
Often referred to as the
4Ps of marketing (standing for product, price, promotion and
place), the marketing mix includes all those things which are
under the control of the marketing manager and which can be
used to pursue marketing objectives.