Section 1: Case Study Summary
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Read the fact file about the UK newspaper market (2000–2018).
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Write a 150-word summary in the text box provided. Focus on:
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Changes in market share for The Sun and Daily Mail.
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How readership decline reflects broader market trends.
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Challenges of measuring success in the digital era.
(Tip: Use keywords like "decline," "digital shift," and "reliability.")
Section 2: Matching Table
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Drag and drop the terms on the left to match them with the correct examples on the right.
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Example: Drag "Market Share" to "Tesla’s EV share grew from 12% to 18%."
Section 3: Fill in the Blanks
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Type the correct word from the box into each blank space.