Section 1: Case Study Summary

1. Read the fact file about the UK newspaper market (2000–2018).
2. Write a 150-word summary in the text box provided. Focus on:
   • Changes in market share for The Sun and Daily Mail.
   • How readership decline reflects broader market trends.
   • Challenges of measuring success in the digital era.
     (Tip: Use keywords like "decline," "digital shift," and "reliability.")

Section 2: Matching Table

1. Drag and drop the terms on the left to match them with the correct examples on the right.
   • Example: Drag "Market Share" to "Tesla’s EV share grew from 12% to 18%."

Section 3: Fill in the Blanks

1. Type the correct word from the box into each blank space.