Well I think that is just too much!
And the banner about upgrading that pops up every time you open a new tab is really a bad idea. No, I don’t want to upgrade. At this point it’s the matter of principles — annoying your users just so they’ll pay you is pathetic. I understand that you need ads to keep maintaining the website. But you made it cover the content. You offer to solve the problem with upgrading — and again, the way that offer is showing just drives me crazy — but you are the one who created that problem! There are a lot of other issues too. The new version of the website is just awful.