Read the following Essay and answer the questions:
Shangri-la, a luxurious Asian-based hotel and resorts group recognized in Hong Kong was first established in 1971. The first among the hotels in this chain; The Shangri-La Hotel Singapore became the Flagship hotel. Giovanni Angelini is the CEO and Managing Director of this hotel group was recognized as the “2006 Corporate Hotelier of the World” (Shangri-La’s Giovanni Angelini named 2006 corporate hotelier of the world, 2006, para.1) by the worldwide magazine called the HOTELS. This group of hotels is rated among the 5-star deluxe groups of hotels. The hotel has a facility of more than 500 rooms. This runs city hotels as well as catering services. The adherence to high-quality service with a sharp focus and application of the latest business trends thereby attaining ample customer satisfaction made this group of hotels a big success.
This concept of Hotels originated from the Kuok Family of Malaysia and has now been established as a world-class brand in 5-star hotel groups. “The company, part of Malaysia’s Kuok Group, operates 45 hotels throughout Asia. In 2005, the company also began a drive into the European and North American markets, including the launch of construction on its first European hotel, in London, expected to be completed in 2009. The company also has opened its first hotel in the Middle East, in Dubai, and in the Maldives. Mainland China, however, forms the heart of the company’s empire, with more than 20 hotels in operation, and at least 15 more expected to open before 2010.” (Shangri-La Asia ltd, 2004, para.1). The group has also created a mark in organizing Gust-Loyalty Program. This program is organized and established in the name called The Golden Circle.
The Golden Circle is a new and vibrant award-winning concept focused on offering world-class hospitality services. According to the press release, “Established in 1997, Shangri-La Hotels and Resorts’ Golden Circle is the group’s frequent guest recognition program. Golden Circle rewards members with a generous array of benefits and personalized amenities, including private check-in and check-out service, free spouse stays, and free local calls and calling card access.” (Golden circle – Shangri-La’s award-winning guest recognition program, 2004, para.1). The promptness and foresight of the promoters of this group and the master brains behind the application of the latest business trends have supported the hotel group to come to the level of top competitors in this industry.
Key players in the case study and their roles This case study is mainly focused on highlighting the latest concepts in the Hotel industry. It is done by focusing on the Shangri-La group- The top competitor offering 5-star services in the hotel and resorts chain. They also expand their business to vibrant sectors of this business by the application of innovative ideas. This concept of Hotels is in fact a big turning point in the history of hotel industries. This report also tries to focus on the level of customer satisfaction and its positive impacts in this industry. So, a greater level of concentration is given to the customer side to understand how they accept the latest concepts and how new concepts could be made acceptable for them.
The key players and the master brains behind the success of this great venture is a group of
professionals having high exposure around the globe with more than two decades of experience in the hospitality management field. They include: “Mr. Rao, Madhu – Managing Director and Chief Executive OfÏcer Mr. Rao has more than 20 years’ experience with Shangri-La. He joined Shangri-La Hotels and Resorts in 1988 as a group financial controller. Named chief financial ofÏcer in 1997, he also serves as an executive director and chief financial ofÏcer of the holding company, Shangri-La Asia Limited. Named chief financial ofÏcer in 1997, he also serves as an executive director and chief financial ofÏcer of the holding company, Shangri-La Asia Limited.
Mr. Dogan, Greg – Chief Operating OfÏcer
Before assuming his present position, Mr. Dogan was vice president and general manager of Makati Shangri-La, Manila. Prior to joining Shangri-La in 1997, Mr. Dogan held managerial positions at luxury hotels in Spain, Dubai and China.
Mr. Rao, Anand – Chief Information OfÏcer
Mr. Rao has been chief information ofÏcer at Shangri-La Hotels and Resorts since 1989, except for a few years as chief executive ofÏcer of Kerry Technology Limited, the Kuok Group’s IT investment arm.” (Managing success, 2010, para.4).
The appropriate instance for the case data
A keen study of the achievements of this hotel group and its history and origin gives us an idea that it is a fast grown and in fact a widely expanding concept in the hotel industry. The organizers of this group were able to achieve this in a very short time by timely and trendy approach to the business. “Shangri-La Hotels and Resorts, Asia Pacific’s leading luxury hotel group, has been named Best Business Hotel Chain in Asia Pacific for the ninth consecutive year at this year’s prestigious Business Traveler Reader Awards (UK) in London.” (Shangri-La hotels and reports named best business hotel in Asia Pacific for Ninth consecutive year, 2004)
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