I.Complete the sentences with the correct words or phrases in the box. Change the form if necessary.
Word box: reputation · engagement · map out · online presence · target demographic · authenticity
1. Before launching a new product, the company needs to identify its ____________________.
2. Posting useful videos can increase audience ____________________ on social media.
3. You should ____________________ a clear plan before creating your personal brand.
4. A professional ____________________ can help you show your skills and achievements.
5. Being honest and showing your real personality demonstrates ____________________.
6. Good communication and responsible behaviour help you build a positive ____________________.
II.
Choose A, B, C or D to complete each sentence.
1. If you want to build your credibility, you should ______.
A. share false information
B. provide accurate information
C. copy other people's ideas
D. ignore your followers
2. A company selling toys for children needs to identify its ______.
A. authenticity
B. reputation
C. target demographic
D. online presence
3. She wants to ______ in the fashion industry by creating her own unique style.
A. carve a niche
B. map out
C. build credibility
D. keep a high profile
4. You should be ______ when presenting yourself on different social media platforms.
A. engagement
B. consistency
C. consistent
D. credibility
5. The singer gives interviews and appears at events to ______.
A. define an audience
B. keep a high profile
C. create a target demographic
D. map a reputation
6. Which action helps establish a positive reputation?
A. Posting offensive comments
B. Sharing private information about others
C. Communicating respectfully
D. Spreading unverified news
7. Before starting a social media campaign, the team needs to ______ a detailed plan.
A. map out
B. stand out
C. carve
D. engage
8. The way people interact with posts, videos and other online content is called ______.
A. authenticity
B. engagement
C. reputation
D. credibility
III.
Each sentence contains one mistake. Rewrite each sentence correctly.
1. She has build a strong online presence through her videos.
2. Our company needs to maps out a marketing plan.
3. Honesty and responsibility helps people build credibility.
4. The company wants to reach its target demographics.
5. He is very consistent to the way he presents himself online.
6. They have establish a positive reputation among their customers.
7. You should creates useful content for your audience.
8. Social media engagement are important for online communication.
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